The 5-day 21st China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off in Guangdong province, China's economic powerhouse, on May 22. Recognized as one of China's most influential cultural expos, ICIF 2025 features 305 overseas exhibitors from more than 65 countries and regions, including prominent international names such as the Frankfurt Book Fair.
China's globally watched brand, trendy toy giant Pop Mart, brought its stylish Labubu dolls to the expo, which has sparked a worldwide craze. Just follow our reporter to explore ICIF's art toy universe!
Reporter | Li Muzi
Videographer | Liang Zijian
Video Editor | Liang Zijian
Poster | Cai Junru
Editor | Hu Nan, James, Shen He
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Hello World! I
China's Guangdong launches 10bn yuan tech fund to boost AI and robotics
Global flock to GZ for dragon boat regatta kickoff
Global kids in Nanshan, Shenzhen: A colorful “Little Earth Village”
Why Culture Transcends Borders？丨SFC Markets and Finance
Stories behind China wave: from products to voice be heard
ICIF Katılımımızın basına yansımaları | 文博会土耳其专访
Guangzhou reports sharp rise in inbound foreign tourism, driven by visa-free entry and cultural appeal
Hello World! I