The 5-day 21st China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off in Guangdong province, China's economic powerhouse, on May 22. Recognized as one of China's most influential cultural expos, ICIF 2025 features 305 overseas exhibitors from more than 65 countries and regions, including prominent international names such as the Frankfurt Book Fair.
China's globally watched brand, trendy toy giant Pop Mart, brought its stylish Labubu dolls to the expo, which has sparked a worldwide craze. Just follow our reporter to explore ICIF's art toy universe!
Reporter | Li Muzi
Videographer | Liang Zijian
Video Editor | Liang Zijian
Poster | Cai Junru
Editor | Hu Nan, James, Shen He
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Zheng Yongnian: Shenzhen's success serves as a prime example of openness
Cantonese version of Games' official theme song released, featuring Andy Lau
Maritime Silk Road Media Cooperation Platform launched in Guangzhou
China Xplained | How China contributes to rise of Global South
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Zheng Yongnian: Shenzhen's success serves as a prime example of openness
Cantonese version of Games' official theme song released, featuring Andy Lau
Maritime Silk Road Media Cooperation Platform launched in Guangzhou
China Xplained | How China contributes to rise of Global South
Capturing Guangzhou's autumn–winter blossoms
Nantong Export Brands Overseas Tour Shines on the Global Stage
Cross-cultural culinary encounter: Republic of the Congo media impressed by 15th National Games cuisine
RIDING THE CREST OF A WAVE History making teen surfer Yang wins shortboard gold, cementing her position as nation's top shredder